Peter Cliff

Peter Cliff

Founder & CEO, Conductr

Peter is the co-founder and CEO of Conductr, a collective of creative technologists who produce immersive and interactive experiences for visitor attractions, cultural destinations, resorts and brands.

He has worked in the location based entertainment industry for 17 years, starting as a performer at Alton Towers, since then he has been Global Creative Director for Merlin Entertainments Group and Holovis International, creating experiences for some of the world’s biggest destinations and IPs.