Paff Evara is the Head of Agency of Pilot Fish Media (PFM), a leading Scottish digital agency for purpose-led brands. Australian-born, Paff is a seasoned digital expert who cut their teeth in eCommerce and Sales before finding a passion for Paid Advertising. Paff specialises in all things data, strategy, brand, and storytelling; just as comfortable big-picture as they are hands-on the tools. Day-to-day, Paff leads PFM with a focus on diversity, inclusion, transparency, and authenticity.
By night, you can find Paff creating LGBTQIA & BIPOC centered content for over 100,000 collective followers across TikTok, Instagram & LinkedIn. Paff's mission is to share their unique story and empower other queer POC to Take Up Space.