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Nikki Dixon

Nikki Dixon

Marketing Director, Daniel Thwaites PLC

Having started out in the marketing agency world, Nikki moved client side and has spent the majority of her career working in retail for Asda Stores Ltd. Here she worked across many marketing functions and, more latterly led the strategy for Asda’s multi-billion pound own brand portfolio. Nikki was hugely proud to win both the Regional and National Forward Ladies Rising Star awards in 2017 and is also proud to be a mentor to small businesses and start-ups.  

In July 2019, Nikki moved across to the hospitality sector, bringing a wealth of marketing, brand and customer knowledge to Daniel Thwaites PLC. Having supported the business through one of the most challenging times in their long history, Nikki loves learning about the hospitality industry and working with her team to build a loyal fan base of both customers and team members.