Speakers

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Katie Eborall

Katie Eborall

Director, Head of North, Grayling

I have spent my career working in PR agencies in the North, progressing through the ranks from Account Executive to Director. With more than a decade at Grayling, I was promoted to Head of North at the start of 2020 in recognition of my transformation of the Leeds office and I am now working to bring a team of 12 across Leeds and Manchester together with a cross Public Affairs and Public Relations offer. My specialist areas are crisis & issues, reputation management and corporate and consumer PR, in sectors including property, retail and transport.

I am passionate about my team and their wellness and truly believe that a people-first approach creates the most productive working environment. In a fast-paced and deadline-driven industry, I have experienced and witnessed burnout and I am building a culture that aims to make sure that isn’t the norm. I am passionate about this more broadly and work as part of the Elevate Innovation Group in Manchester and PRCA Yorkshire Committee, as well as supporting students at Leeds Beckett University. I am also mentoring younger female talent within the Grayling business to foster an environment of support and collaboration.