Speakers

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Jason Yip

Jason Yip

Head of Marketing Automation and Analytics, Newcastle University
Jason has over 20 years of Digital marketing experience, working in both the public and private sector for organisations such as One NorthEast, NewcatleGatehead Initiative, both universities in Newcastle upon Tyne; Northumbria University and now Newcastle University as the Head of Marketing Automation and Analytics.  He has led on and been nationally recognised for delivering diverse and creative Digital marketing projects, including the World’s ‘Coolest’ Tourism website as voted by the Sunday Times, Geordieland, an innovative use of a real-time social media map of Newcastle, NU World a virtual experience platform for Northumbria University and was recognised by The Economist as a ‘Change Ambassador’ for driving innovation in Marketing Technology.