2021 Categories

This category is for marketing agencies employing 30 or more people, who over the course of the past year have set themselves apart from the competition - and stood out as the region’s best large agency.

Small agencies are many and diverse, and do some of the most innovative work in the North. This award will recognise those agencies employing up to 30 who have gone above and beyond to support clients, grow and nurture their teams, and display resilience and growth in a challenging year.

An in-house team has to work hard to constantly keep their brand at the top of people’s minds - so this award is for those marketing teams working to build their brand effectively. We’re looking for the in-house team that’s had the biggest impact on their brand’s fortunes, offering a fantastic culture and ensuring the creation and execution of consistently innovative projects.

This award will be presented to the agency or brand which has shown standout innovation and creativity in their use of Twitter, as judged by the people at Twitter. Twitter is a powerful tool for everything from building awareness to changing minds - so they'll be looking out for a campaign making the most of Twitter in an extra-special way, which grabbed attention and had a provable impact.

This category is free-to-enter - use discount code TWITTER.

A successful B2B campaign - whatever the channel - can have a huge impact. This campaign award is for any agency or brand proud to have made a difference in the B2B sphere through a recent project, ensuring boosted sales, brand awareness and market share.

This category aims to find the campaign which has had a huge impact on consumers, driven sales and built loyalty. The winning entry will have reached new audiences through innovative and forward-thinking activity, and had a tangible, provably positive impact.

A coordinated integrated campaign can be enormously effective, but enormously challenging. The winner of this award will have used multiple channels - digital and traditional - to reach an audience where they are, and demonstrate the success of their multi-channel efforts.

We’re on the lookout for campaigns which have succeeded in grabbing headlines and attention in the press. Whether trade or consumer, TV or print, this award will recognise the campaign which, through efficient outreach, intelligent planning and creative brilliance, has raised awareness of a product, business or cause.

We want to hear from brands and agencies which have ensured tangible successes in a campaign which cost under £50,000. It takes boldness, imagination and a fantastic understanding of both market and channel to create a campaign that wins new business and generates sales.

The winner of this award will have launched and executed a campaign worth more than £50,000 with provably positive results. Whatever the channel, we want to hear about those high-impact campaigns that allocated budget sensibly, creatively, and above all, effectively.

Social media is the place where brands can really let loose and show users what matters to them. This award will be for a campaign that took advantage of the power and reach of social media to make a real difference, driving profits and more.

Across paid and organic, search marketing is a skilled endeavour which requires expertise and technical understanding. This award will be presented for a campaign which helped a product or service reach the top spot in the search results and effectively engaged a new audience through the power of the search engine.

A successful Brand Building campaign involves more than just showing consumers a product - it’s important to develop trust and mutual understanding. The winner of this award will have grown their own or their clients brand with care and efficiency, helping them grow into a well-known name.

This category recognises the best campaign from the past year which champions an ethical cause, including - but not limited to - sustainability, inclusivity and accessibility. If you’ve stood up for what matters through a successful marketing campaign, you could take home this award.

You can’t deny the last year has been one of rapid change - this award will recognise those whose response to an external or internal crisis, upheaval or pivot has been the most effective. Via communications, digital, or branding, the winner will have shown imagination and composure in their adaptation.

Content is a powerful tool for marketers - and we’re looking for the campaign which has had the biggest effect through the creation of content. If your content has been valuable, educational, entertaining and above all driven engagement, the award could be yours.

The power of good data can’t be overstated, no matter how creatively brilliant a campaign. This award will recognise an agency or brand who capably drew on good research and insight to launch a successful campaign which drove sales and increased revenues as a result.

This award will recognise a campaign in the world of hospitality, food and drink - whatever the channel - which got people reaching into their pockets for an exciting new food brand, bar concept, recently-launched restaurant, or at-home idea. If you can show the effectiveness of your campaign, this could be the award for you.

Getting behind education through marketing can have an enormous impact. This will recognise the marketing campaign which stood up for education and promoted new and classic ways of learning to ensure more learners across the board, with provable results.

This award will be presented to a brand or agency who worked on a successful campaign promoting health and wellbeing. The successful entry will be able to display the positive effects of their work and how it drove uptake in the world of healthcare.

We’ll be recognising the campaign which has had the greatest impact on driving sales of beauty products and services, reaching new consumers however possible. In this valuable but competitive industry, we’re looking for the campaigns which stood out among the rest.

This award will recognise the campaign which successfully drove consumers through shop doors and got them purchasing. Whether digital, traditional or at point-of-sale, we want to see the campaigns which had the biggest impact on customer decisions and had the most dramatic success.

The winner of this award will have created and launched a fantastic campaign for the property & construction sector, with tangibly positive results. Whether it’s by achieving brand awareness, bolstered property sales, footfall or investment, we want to see what you’re capable of.

Have you stood up and championed a professional or financial services organisation? This award will recognise how creative brilliance has supported the tangible success of new and established providers, from consultancies, banks and lawyers to accountants and insurers.

Sit back and relax… If you’re a brand or agency whose campaign has driven the uptake of holidays, getaways, day trips and activities, this could be yours. Even through a difficult year, we want to hear how you’ve actively supported leisure or tourism through your marketing work.

If you’ve stood up for what matters, we want to hear from you. This award will be presented to the creators of a campaign which promoted the success of a charity or non-profit, ensuring its long-term success and helping it continue its good work.

This category is free to enter - use discount code NFP.