2022 Categories

THE PROLIFIC NORTH MARKETING AWARDS CELEBRATE EXCELLENCE, CREATIVITY AND INNOVATION IN THE MARKETING INDUSTRY ACROSS THE NORTH. 

AGENCY / TEAM AWARDS

BEST SMALL AGENCY sponsored by GALLOWAYS

Small agencies are many and diverse, and do some of the most innovative work in the North. This award will recognise those agencies employing up to 11 people whose undeterred goal is achieving results for their clients. Regardless of specialisation or technology focus, if you can demonstrate an innovative approach coupled with tangible results, we want to hear from you.

BEST MIDSIZE AGENCY sponsored by  AWIN

This category is open to marketing agencies employing between 12 and 50 people. We aim to recognise the very best midsize agencies with a real focus on growth, both for their people and clients, who doggedly challenge the status quo and succeed in staying relevant in today’s fragmented media landscape.

BEST LARGE AGENCY

This category is for marketing agencies employing over 50 people who are making an impact with work that matters or transcending borders through their global reach. We want to hear from agencies that have set themselves apart from the competition through demonstrable brilliant work.

BEST IN-HOUSE TEAM 

An in-house team has to work hard to constantly keep their brand at the top of people’s minds - so this award is for those marketing teams working to build their brand effectively. We’re looking for the in-house team that’s had the biggest impact on their brand’s fortunes, offering a fantastic culture and ensuring the creation and execution of consistently innovative projects. 

This category is free to enter - use discount code INHOUSE.

 

CAMPAIGN AWARDS 

BEST B2C CAMPAIGN

This category aims to find the campaign which has had a huge impact on consumers, driven sales and built loyalty. The winning entry will have reached new audiences through innovative and forward-thinking activity, and had a tangible, provably positive impact.

BEST B2B CAMPAIGN

A successful B2B campaign - whatever the channel - can have a huge impact. This campaign award is for any agency or brand proud to have made a difference in the B2B sphere through a recent project, ensuring boosted sales, brand awareness and market share.

BEST SMALL BUDGET CAMPAIGN

We want to hear from brands and agencies which have ensured tangible successes in a campaign which cost under £50,000. It takes boldness, imagination and a fantastic understanding of both market and channel to create a campaign that wins new business and generates sales.

BEST LARGE BUDGET CAMPAIGN sponsored by  BOLSER

The winner of this award will have launched and executed a campaign worth more than £50,000 with provably positive results. Whatever the channel, we want to hear about those high-impact campaigns that allocated budget sensibly, creatively, and above all, effectively.

BEST SOCIAL PURPOSE CAMPAIGN sponsored by  MCCANN LEEDS

This category recognises the best campaign from the past year which champions an ethical cause, including - but not limited to - sustainability, inclusivity and accessibility. If you’ve stood up for what matters through a successful marketing campaign, you could take home this award.

BEST SEARCH MARKETING CAMPAIGN

Across paid and organic, search marketing is a skilled endeavour which requires expertise and technical understanding. This award will be presented for a campaign which helped a product or service reach the top spot in the search results and effectively engaged a new audience through the power of the search engine.

BEST PR CAMPAIGN

We’re on the lookout for campaigns which have succeeded in grabbing headlines and attention in the press. Whether trade or consumer, TV or print, this award will recognise the campaign that has delivered value and response through creative and well-executed PR.

BEST RESPONSE TO CHANGE sponsored by  BOUTIQUE

This award will recognise those whose response to an external or internal crisis, upheaval or pivot has been the most effective. Via communications, digital or branding, the winner will have shown imagination and composure in adapting to change.

BEST INTEGRATED CAMPAIGN sponsored by  CREATIVE RACE

We are looking for campaigns that unify messaging across social and traditional media channels. The winner of this award will have used multiple channels creatively to reach an audience where they are, and demonstrate the success of their multi-channel efforts.

BEST USE OF DATA & INSIGHT

The power of good data can’t be overstated, no matter how creatively brilliant a campaign. This award will recognise an agency or brand who capably drew on good research and insight to launch a successful campaign which drove sales and increased revenues as a result.

BEST BRAND BUILDING CAMPAIGN

A successful Brand Building campaign involves more than just showing consumers a product - it’s important to develop trust and mutual understanding. The winner of this award will have grown their own or their client’s brand with care and efficiency, helping them develop into a well-known name.

BEST SOCIAL MEDIA CAMPAIGN

Social media is the place where brands can really let loose and show users what matters to them. This category will award intelligent and compelling content that took advantage of the power and reach of social media to make a real difference and cut through the noise.

BEST OUT OF HOME ADVERTISING CAMPAIGN

This trophy will be awarded to a creative OOH campaign. From billboards, rail displays or digital screens, we’re looking for a campaign that powerfully conveys its message through brilliant design.

 

SECTOR-SPECIFIC CAMPAIGN AWARDS

BEST TOURISM & LEISURE CAMPAIGN

Sit back and relax… If you’re a brand or agency whose campaign has driven the uptake of holidays, getaways, day trips and activities, this award could be yours.

BEST HEALTH CAMPAIGN

This award will be presented to a brand or agency who worked on a successful campaign promoting health and wellbeing. The successful entry will be able to display the positive effects of their work and how it drove uptake in the world of healthcare.

BEST EDUCATION CAMPAIGN

Getting behind education through marketing can have an enormous impact. This will recognise the marketing campaign which stood up for education and promoted new and classic ways of learning to ensure more learners across the board, with demonstrable results.

BEST PROFESSIONAL & FINANCIAL SERVICES CAMPAIGN

Have you stood up and championed a professional or financial services organisation? This award will recognise how creative brilliance has supported the tangible success of new and established providers, from consultancies, banks and lawyers to accountants and insurers.

BEST PROPERTY & CONSTRUCTION CAMPAIGN 

The winner of this award will have created and launched a fantastic campaign for the property & construction sector, with tangibly positive results. Whether it’s by achieving brand awareness, bolstered property sales, footfall or investment, we want to see what you’re capable of.

BEST ECOMMERCE/RETAIL CAMPAIGN

This award will recognise the campaign which successfully drove consumers through shop doors and got them purchasing. Whether digital, traditional or at point-of-sale, we want to see the campaigns which had the biggest impact on customer decisions and led to the most dramatic success.

BEST NOT FOR PROFIT CAMPAIGN

If you’ve stood up for what matters, we want to hear from you. This award will be presented to the creators of a campaign which promoted the success of a charity or non-profit, ensuring its long-term success and helping it continue its good work.

This category is free to enter - use discount code NFP.

 

INDIVIDUAL AWARDS

PROLIFIC NORTH MARKETER OF THE YEAR

This award - which will be decided by a combination of judges’ scoring and a public vote - will be presented to the marketing professional who has made the biggest impact in their sector and beyond over the last year. We’re looking for brilliance, creativity and demonstrable results. You can nominate yourself or a peer.

This category is free to enter - use discount code PROLIFIC.

"GAINING ACKNOWLEDGEMENT OF OUR DIGITAL MARKETING EXPERTISE WAS GREAT, AND A TESTAMENT TO THE MARKETING TEAM'S HARD WORK...

IT'S BEEN A GREAT ACCOLADE TO DEMONSTRATE OUR DIGITAL MARKETING SERVICES TO CLIENTS, AND ALSO ADDS TO THE LIST OF WHY WE'RE AN EXCITING AGENCY TO WORK WITH."

Giorgio Cassella, Head of Marketing, Kagool - 2019 award-winners